Hi John,

First off, I'd like to thank you for the time you've spent helping me understand your needs. (statement of gratitude)

As I understand it, your service technicians are spending several hours a day driving from job to job, which is costing your company $1 million in lost revenue. (problem definition and financial impact)

You would like to reduce driving time so that your staff of technicians can service more customers. (desired outcome)

As we discussed, our OptiRout system will generate a more efficient driving itinerary, resulting in an ability to service 10 to 20 percent more customers. (proposed solution)

As you know, the base price for our product is $10,000, with ongoing support costs of $1,000 a year. This includes customizing the system to match the driving conditions in your geographical area. (proposed price)

Because of the benefits of more efficient routing, you should achieve return on investment within one month of installation. (risk reduction)

We can begin work as soon as I receive your go-ahead via email. (next step)

Regards,

Mary N.